After the success with the Twilight movies, and now The Hunger Games series, at least to me Lions Gate has graduated from that endearing status of "the little studio that could" to a major contender in film production in North America.

Some cast of the film "The Hunger Games: Catching Fire"

Image source: from this article on OK! Magazine

Sticking to the book-to-film (BTF) strategy in a big way, has put them in an enviable position with healthy revenue. The last time I heard of successes like theirs was from Miramax (later acquired by Disney.)

But I can't help think another interesting strategy is for Lionsgate to get into the publishing business. And I see this in the cards for 2 simple reasons:

  1. They'd effectively cut out the book publishers - who (er, sorry book publishers) don't really do much anyway, when a book gets turned into a movie. Sure, sitting pretty and collecting a huge cut from royalties/licensing of BTF deals...

    ...is hard work...

    ...well, for someone like me. (Because I don't know the first thing about book publishing. But for all you fat cow publishers? Come on. Do something more. Move your calcium dribbling, protein packed, tetra-abdomened bodies. Work for that money, you guys.)

  2. Better control over the development of the film, which is where the bigger chunk of their revenue comes from.

It is widely said that Catching Fire didn't meet expectations but I would ask whose expectations matter here? Analysts? (s.k.a. self-absorbed, wannabe-math/statistics-geniuses)? Journalists? (s.k.a. fake, self-centered, career cowards)? Film enthusiasts? (s.k.a. compulsive skeptics who were physically tormented when they were children*)

What the fructose do any of these people know? OK, granted I may or may not know shitake too, but you see I am the one writing this article. The fact that I am calling them out first, protects me with urtoslosa, so basically you have my permission to go screw yourself analysts/journalists/enthusiasts.

Irrespective how Catching Fire does locally (er, in the USA, I mean), its revenue from foreign markets that I am interested in. After weekends of Catching Fire, local sales figures are going strong. Yep, even with imminent threat from The Hobbit 2 (a.k.a. "The Hobbit: Legolas Saves Everybody Because He's The Bomb") and from potentially one of my favorite comedies of the year, Anchorman 2: The Legend Continues.

General revenue information for North America is easily available but figures for foreign markets are indefinite, though highly optimistic. Europe has shown serious growth and Asia provided amazing growth in terms of ticket sales.

The same formula used with the Twilight movies were used, albeit in a more measured approach, had early signs markets like China, India and Japan showing amazing traction. And very soon we'll find out how this BTF strategy of Lionsgate turns out.

* OK, that's untrue, but it's always fun to say nasty things about people you don't like, or in this case, say nasty things about people you have no idea if you'd like or not.